I've got a big and important goal this year: to turn my nearly nine-year-old travel blog Not A Ballerina into something that doesn't just sit there on the internet looking pretty, but actually puts a decent amount of food on the table.I am really keen to monetise my blog properly - for lots of …
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How hashtags make me happy (and how and why you can use hashtags)
What on earth is a hashtag?If you've been wanting to ask me this question, you are definitely not alone.Let's start off with the basics. A hashtag is like a topic marker, a way to describe in a word or short phrase what the topic of your post is about. And the point of using a hashtag is that people …
Social media haters: what to do when people say mean things on Facebook or Twitter
When I'm helping clients set up their social media platforms, one of the most common questions I get asked concerns crisis management. What do we do when people leave horrible comments? they ask, nearly always. They're really scared of opening up the possibility for disgruntled clients or customers …
How to: Link Instagram to your Facebook profile or page
I started the #businesspics prompts on Instagram for several reasons, but a key one is to encourage both my clients and other Instagrammers to use the images they produce to support their business - Instagram pictures can be a fantastic way to give your followers a glimpse into the everyday life of …
The first month of #businesspics (aka #bizgram!) on Instagram
Big news ... we have reached the last day of our first month of #bizgram - our fun group of Instagrammers who are posting images in response to a prompt every weekday. September #bizgram has been a lot of fun and some great images have been shared - more on them in a minute. But first - the …
Switching off to switch on – batching your work for better productivity (and quality)
There is no better way that I know to batch the writing of blog posts than to get on an aeroplane, alone, resist the temptation to talk to the woman next to you who looks like she is probably interesting to talk to, get out your laptop as soon as they switch off the "No electronic devices" light …