I’ve got a big and important goal this year: to turn my nearly nine-year-old travel blog Not A Ballerina into something that doesn’t just sit there on the internet looking pretty, but actually puts a decent amount of food on the table.
I am really keen to monetise my blog properly – for lots of reasons:
- It is OLD in blog terms. Nearly nine years – that’s nearly retirement age in dog years, and positively ancient in blog years. All of those hours spent playing around with it over the years really should amount to something.
- I need to earn a bigger chunk of my income online (and preferably, passively – in other words, without me doing too much!). There are several reasons for that, but the main one this year is that my son has started kindergarten and between the school days being much shorter than daycare and the scary regularity of school holidays, I’m going to have a lot less working hours available to me for face-to-face consulting and training. I’m also looking ahead – I’d like to keep increasing the amount of travel I do (usually with my son, since I’m training him to be a star traveller!), and perhaps even spend a half a year or so back in Germany so that he can go to school there. To do that, I would definitely need to have a decent online income.
- I actually love my travel blog, and the messages I try to broadcast there – about why travel is important and what we can learn from it – are messages that I really want to spread. I actually believe lots of things about the world could be better if more people travelled, and did it in meaningful, open-minded ways.