Over the weekend, I attended my 20th high school reunion. (Yes, go on, do the calculations, I already know the answer: that makes me OLD!). Five years ago, I went to my first reunion, having been overseas when the ten-year reunion took place. There was a huge difference between these two events, and …
Blog
Social media is evolving. Fast!
Every month or two on a Saturday morning I get to take a lovely drive along the river to get to the Futuresphere at Christchurch Grammar School here in Perth - it's the venue for all my computer lab-based courses for UWA Extension. Without fail I pass by large bunches of cyclists enjoying the …
My bewildered blogging friend proves content is king if you want to “go viral”
Every now and then one of my clients will send me an email or casually ask me at the end of a session something along these lines: "How can I go viral?"They've seen a photo or video or blog post go wild around the world and produce incredible amounts of promotion for someone else, and they want to …