My “Optimising Your Online Presence” workshop was inspired by an unfortunate googling incident – as I described in my post on googling yourself – but the workshop itself turned into a very fortunate incident indeed! It was the coming together of a great variety of professionals in Perth – authors, a language teacher, several artists, small business owners of various sorts and even a cheese maker. I told the group before we started the day that I had at least six thousand things I wanted to tell them, but that I’d tried to keep it down to just the most important one thousand of them – I’m not sure I succeeded, but it was a whole lot of fun trying.
Before the course, I did some good old “practice what I preach” and googled all the names on my class role. They were all a bit surprised when I told them I’d been checking up on them – but that’s the modern world and I was a bit shocked that nobody had googled me when they enrolled in the course. What if I turned out to be a chocolate-loving, crazy nerd? (Oh, I am. Well, it seems nobody minded too much.)
Each of the participants was at a different stage of their “online development” – some had well-established websites and Facebook pages while others were just starting out, with some still in the early days of start-up of their business itself (how wise of them to come on this kind of course already, I thought). For those with established sites, I made them sit through a website audit – watching a new user look around their site (they were often surprised to see where people clicked).
We spent quite a lot of time playing with Facebook, tweaking little bits like what I call the “ugly number” that Facebook pages have in their URL until you are able to replace it with a custom URL, as well as talking big picture stuff like how to create engaging content and get your “likers” involved with your page. I also managed to explain a few of the confusions of Twitter, though it remains to be seen if I converted too many to using it – I adore Twitter, but I think most people need to explore it several times before they see the fun and usefulness of it. We covered lots of other areas too: optimising your website, having a blog, and looking at other social media possibilities like Pinterest, Google+ and LinkedIn.
Big thanks to all the people who came along – I hope you had as much fun as I did, although if you’re even half as exhausted as I am after our long busy day, I apologise! In the spirit of sharing and caring, here’s a list of some of the participants from today – hop over to their (sometimes new) Facebook pages and tell them I sent you!
Natasha Lester, author
The Cheese Maker (and I can personally vouch for how fabulous their courses are!)
Glennys Marsdon, author of Me Time and blogger at The Ponder Room
David Beard, Lifelong Fitness (he told me chocolate is good for you. I think he lied.)
Oakwood Inspirational, life coaching
Gabriela Dolfi, Spanish teacher
Jennifer Sulaj, artist
Arty Brellas from Tricia Stedman
Thanks for a very full and informative day, Amanda! Great to be in the company of such creative people
Glad you enjoyed it, Tony – and I agree, it’s a privilege for me to work with groups like this of such varied and interesting people.
Yet another successful day where I left the room with my head full of ideas, and a chocolate or two in my pocket. Apologies for the late reply I’ve been busy making the changes I learnt in the course 🙂
Thanks Glennys – very glad to hear it was a successful day both for ideas and chocolate!