I have lamented (often) that my lovely home city is the most isolated and oft-neglected city on the planet, but today, a megastar in my universe was here. Yes, “the” Problogger, Darren Rowse, came over to run a small Problogger Event (big shout out to Kelly Exeter for convincing him) and it was marvellous.
In all honesty, I was expecting to feel inspired by whatever Darren had to say, because he’s an inspiring speaker, but knowing that it was just a 2-hour event for bloggers of all kinds and stages, I didn’t expect to actually learn a lot. But I did! I have pages and pages of notes, and while most of it I “know” (and quite a lot of it I have even told my students and clients in the past), I don’t actually always DO it. (Which is a point Darren himself made in his talk.) I think that my new emphasis on my own travel blog and my plans to monetise it probably had me sitting there with a completely different perspective to usual and I really did learn a bunch of things that I want to share – both as a reminder to me and for those poor pals of mine who couldn’t make it today.
|Darren Rowse aka Problogger speaking at the Perth Problogger Event|
Darren shared a huge number of lessons and tips from his own blogging experience and I’m going to pick out the best – well, I’ll admit, the ones that are most useful for me, and are sitting in my notebook with a big asterisk next to them:
- Your blog won’t become big overnight – it’s about lots and lots (AND LOTS) of small, consistent actions over a long time. (A tweet here, a Facebook update there, a connection here, and of course, a post there …)
- Whatever your goal is for your blog (income generation, world domination, whatever), take it seriously and take the next step towards your goal (right now).
- Take time to properly identify who your readers are. Darren suggested creating profiles/avatars of your typical readers and I can see how this would really shape the content you write and, well, pretty much everything you do with your blog. It made me realise (big whack in the head moment) that I actually have very little idea about the audience for Not A Ballerina and it’s intensely obvious that I should figure this out.
- Darren talked about how a blog post should either inform, inspire or encourage interaction. Some might do more than one but I can see the value of focusing on just one at a time. And your particular blog might have a bias towards one of these. But he spoke about how they do this on Digital Photography School and on Problogger – eg a post early in the week which is a “how to” about a topic, a mid-week post showcasing an inspirational version of that “how to” (an interview; some amazing photos; whatever) and then a late-week post encouraging the readers to get involved – setting them a challenge, encouraging a discussion or debate, or something.
- As usual Darren talked about what I call the soft side of blogging – the human side, perhaps – stuff like figuring out what really gives you energy about your blog and doing more of that. So important, I think.
- And finally, another point about the readers – focus on the readers you already have, aim to have a big impact on them, and (basically) getting new readers will arise from a lot of those efforts anyway. A lot of bloggers are focused simply on getting more readers. Don’t be. Excellent advice.
|Bloggy friends at PBevent|
And so – a huge thank you to Darren Rowse for making the trek over here – as Kelly mentioned in her introduction, we are so lucky (and proud) that one of the biggest bloggers on the world stage is just a normal Aussie bloke from Melbourne. She also made the point that she thinks it’s because of Darren that the blogging community in Australia is so friendly and cooperative, and I agree. Here’s to many more years of blogging and Problogger events!