You may have noticed I’ve developed something of a keen interest in Instagram of late (some may name it an addiction), partly because it’s fun, partly because it’s easy to fit into the very few spare moments I have, and partly because I have realised I can also use it for my business. That last one’s the key because I’d like to help even more people use a tool like Instagram to help their business, and that’s where my shiny new idea for #bizgram comes in.
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| #bizgram posts in my Facebook album |
Instagram (check my previous post to find out all about Instagram if you need) is not a place for businessy interactions – it’s social but casual, a place where blatant self-promotion is severely frowned upon. (And I do hope it remains that way.) Of course, you will meet people and it’s great for networking with like-minded souls and that can’t be a bad thing. But the reason I’m using Instagram more and more in my business is that it’s such a fabulous way to produce original images that I can use in my social media pages, be it Facebook or Twitter or whichever platform takes your fancy.
Why I like using Instagram images for my business:
- I can take pictures pretty much whenever and wherever, just by whipping out my smartphone, and Instagram filters make them that much prettier with just a couple of taps.
- Because I can take pictures whenever and wherever, they can be an interesting and relevant reflection of what I do everyday in my business.
- Sharing images related to my business helps explain the work I do, shows people (clients and prospective clients) more of both my business and my personality, and helps me (hopefully) be “likeable”!
- I suddenly have a good source of images I can post to my Facebook page or share on Twitter and they’re original, all mine, and people love them.
- Oh, and it’s fun.
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