The world is starting to understand blogging.
Starting to, I emphasise. And all I really mean by this is that if someone asks me what I do and I mention blogging, most of the time they have a vague idea of what I mean. (Which is a vast improvement on the bewildered looks I’d get a few years ago.)
But most of the time the world is thinking of personal bloggers, journal-style blogs, maybe a travel or fashion blog they like to follow. The world hasn’t yet really begun to understand business blogging. Continue reading “Blogging for a business: Case studies from design and education (and my lovely clients)”