Here are some resources you might find useful if you want to think about your why. This might be your personal why; it might be your business why; you might find they overlap a lot.
Simon Sinek has done a LOT of work on the concept of “Your why”. The video above gives a really quick look – it’s actually the precursor to him selling you something, but the first half of the video gives a good, concise summary of this thoughts. If you have more time, though, look at his TED Talk:
For further reading, try this Forbes article which includes four questions to help you find your why.
And if you prefer a podcast episode, my friend Brooke has a great episode about Legacy, which takes the concept of your why a step further. You can find it at the Slow Home Podcast, Episode 152, wherever you listen to podcasts, or through Brooke’s site here.