Perth mastermind groups for blogging and social media help – and fun!

One of my favourite business activities last year was running a face-to-face mastermind group for five utterly delightful women here in Perth. I’ve long been a fan of participating in mastermind groups, but this was the first time I ran one as a paid program and it was a huge success – and lots of fun for all of us, too!

What exactly is a mastermind group?

Good question! I have heard lots of people talk about them over the years (if you don’t listen to Amy Porterfield’s social media marketing podcast, you should, and she often praises masterminds) and I have been involved in mastermind groups myself.

The format of a mastermind group might vary, but basically, you need a group of people who meet up regularly (physically or online) to discuss their business, or an aspect of their business, and give each other advice and support. In the case of a paid mastermind like mine, I lead the group and don’t ask for advice or support for my own business – though I often refer to it as an example – and I also include training and consulting activities related to social media and blogging within the mastermind format.


Mastermind groups in Perth for small business
One of my mastermind groups hard at work

If you work by yourself or in a small business, it can be lonely at times and it can be difficult to find people to talk to about various aspects of the work you’re doing. Masterminds give you connections and networking opportunities, and the chance to be in a room where people understand what the heck you’re talking about!

How do your Perth mastermind groups work?

The groups I facilitate have a maximum of five people, all of whom are either small business owners or creatives (writers, artists, etc) and have an online presence – usually a blog plus some social media platforms. We meet three times per school term (and not in school holidays) which works out at approximately every three weeks, for two hours at a time, at my home office in Duncraig in Perth’s northern suburbs.

At each meeting, I have an agenda which looks something like this:

  1. Homework follow-up! – I find out how the participants have gone with the task/s they set as objectives at the previous mastermind session.
  2. Training – I offer some training on a particular topic that the group has agreed they need or I think will be useful. This will always be somehow related to blogging and social media but can be varied depending on needs, for example: revising your site’s About page; optimising your LinkedIn profile; setting up an editorial calendar for Facebook; using scheduling tools; etc.
  3. Question time – each participant has time to ask one question of me or the group, which might be for advice or feedback or might be a more technical question. Generally the discussion works out to be useful for everyone, not just the asker!
  4. Goal setting – we revise our goals and our progress towards them (both across the whole year and from meeting to meeting) and I take note of the specific tasks the participants each want to achieve before our next meeting – this accountability is a really important aspect of mastermind groups.

Between meetings, we keep in touch in a private Facebook group where I’ll answer queries that arise and where participants can ask everyone for feedback.

Who should join a social media and blogging mastermind?

If you work on your own (especially in a creative industry) or run a small business, you will have a website, you should definitely have a blog as part of it (and if you don’t, talk to me!), and most likely you have some kind of social media presence, whether that’s just on Facebook or more broadly across platforms like Twitter, LinkedIn, Pinterest and Instagram. If that sounds like you, I’m sure this kind of mastermind would help out. It’s so hard to stay across all of that while you’re still trying to do the actual tasks of your work.

For many people, it’s the accountability of a mastermind group which is the most valuable part. If you follow happiness and habits researcher Gretchen Rubin you might have heard her categorisation of people into four tendencies – if you’re curious, try her quiz and find out which one you are – and if you are an Obliger (like me!) then you work way better with some external accountability, and a mastermind provides this beautifully.

My first 2016 mastermind group had a mix of mainly authors and artists and I asked them to complete this sentence for me:

For me, the most valuable part of being in a mastermind group is …

… the fluidity of ideas and inspiration from Amanda and other supportive people who have assisted me in developing my social media and blogging skills. I now feel confident in both. Being in a mastermind group grows you and it’s a lot of fun! (Linda Cull, author and artist)

… the accountability – and the ideas in areas I would never have thought of. Plus it’s such fun to meet with a group of people who really ‘get’ what you are trying to do, and who (gently) push you to try new things… I so appreciate Amanda and our group. (Clare Harris, author/publisher and ESL teacher)

… is the connection and meeting regularly with like minded people sharing ideas, generating new ideas, being accountable, and being supported and encouraged in a safe and inspiring environment. And having a laugh!! Amanda is a great mentor and facilitator. (Aggie Lim, sketch artist and blogger)

… the accountability as well as the support given by Amanda and the other members of the mastermind group. It has been such an encouraging and collaborative environment in which to ask questions and brainstorm ideas. (Melinda Tognini, author)

… that you get to hear ideas from other people that you wouldn’t have thought of by yourself. Two heads, or in this case, five heads, are better than one! (Louise Allan, author)

For more information on my mastermind groups:

Sound like something you’d like to know more about? Email me ( and we can chat about it.

Blogging and social media workshops in Perth for August – November 2016

Calling all Perth people: ready to learn some new stuff?? I’m ready to teach it! The new program of social media and blogging workshops for the rest of 2016 is now here. If you took part in my annual survey by email you’ll notice a bunch of the workshops you wanted to see are included below, hopefully ready to solve some of the problems you’ve been having with promoting your blog or business on social media, as well as just simply getting your blog up and running regularly.

Blogging and social media workshops in Perth in 2016 with Amanda Kendle

For now the workshops are still taking place north of the river in Perth (at the Beach Boardroom in North Beach), but if you are south of the river and keen to attend workshops down there, do email me and let me know – if there’s enough interest I’ll set up a venue down there too.

All details are below: just click on the date/time links to get all the details and book tickets. Most of the workshops are two hours long and tickets are $45 + GST; the long-requested Pinterest workshop is three hours for $75 + GST (I know a bunch of you will be glad about finally getting Pinterest happening!). So without further ado, here they are:

Optimising your blog content: Make your blog posts pretty much perfect

Saturday 20th August 9.30am – 11.30am

OR Tuesday 18th October 9.30am – 11.30am

Content is king, right – so let’s figure out how to make your blog posts pretty much perfect. You will leave this workshop with a ready-to-go content plan and editorial calendar for your blog and a whole host of ways to make your blog posts better than the rest in terms of SEO, readability and scannability and unique blogging voice.

We will cover:

  • Creating a content plan for your blog and how to develop (and stick to) an editorial calendar
  • Including SEO research to ensure the quality and searchability of your blog post – good Search Engine Optimisation means more traffic
  • Refining your blogging “voice” and writing with your readers in mind
  • Ensuring each blog post you publish is scannable, useful and shareable
  • Optimising the images you use in your blog posts so they work for blog readers and social media users of all kinds

Getting Facebook to work for you and your business or blog

Saturday 29th October 9.30am – 11.30am

You might hear lots of people complain about how Facebook is always changing and it’s hard to reach your customers or readers. But flip that around: Faceobok is a massive database of people the world over, and a way to reach your people both for free and with really cost-effective advertising, and it’s worth using, and using well.

You’ll leave this workshop with a new appreciation for the power of Facebook, a concrete plan to make your Facebook posting efficient, understanding how Facebook groups work, too, and with a new understanding of Facebook advertising beyond hitting “boost post”.

We will cover:

  • Assessing what your target audience is doing on Facebook
  • Optimising your Facebook page by building a chatty, sharing community
  • Using an editorial calendar to batch and schedule your Facebook content for maximum efficiency
  • Looking at Facebook groups and whether establishing or participating in Facebook groups can help you out
  • A beginner’s guide to Facebook advertising with the Ads Manager and the Power Editor, using custom audiences and other sneaky and powerful stuff.

Newsletter and mailing list strategy for your business or blog

Tuesday 30th August, 9.30am – 11.30am

Did you know I once had to stop sending my Mailchimp newsletter out so frequently because it was generating too much business?

You will leave this workshop with a well-planned strategy for getting more people onto your mailing list, figuring out what to send them and knowing how to turn them into customers, clients or regular readers – whichever your goal.

We will cover:

  • Encouraging people to sign up to your newsletter mailing list, with a plan for creating opt-in bonus content as well as knowing where else to add sign up forms
  • Developing a content plan so that creating your newsletters is quick and easy
  • Planning a strategy to convert mailing list subscribers to people who pay for your products or services, or are regular blog readers and advocates

I will use MailChimp to demonstrate but the principles can be applied to any mailing list platform, and we’ll briefly cover the pros and cons of some of the other main platforms.

Using Pinterest to drive traffic to your blog or website

Saturday 29th October 12.30pm – 3.30pm

OR Tuesday 8th November 9.30am – 12.30pm

Pinterest sends an astonishing amount of traffic to my blog – and I want it to do the same for you, too. The beauty of Pinterest is that unlike other social media, Pinterest doesn’t rely on being social and is more like a visual search engine. You’ll leave this workshop with a real plan in place to use Pinterest to its full effect and gain a whole new bunch of visitors to your site.

We will cover:

  • How to optimise your Pinterest profile and get “rich pins” for your site
  • What Pinterest boards you should use
  • How to create images for your posts that will get the most attention on Pinterest
  • Developing an efficient pinning strategy to encourage the most repins and drive traffic to your site
  • The option of using scheduling tools like Tailwind to make Pinterest quick and easy for you

If you don’t yet have a Pinterest profile, choose a Business profile if you want to set one up before the workshop.

Blogging and social media workshops in 2016 with Amanda Kendle in Perth
Blogging and social media workshops in 2016 with Amanda Kendle in Perth