Perth mastermind groups for blogging and social media help – and fun!

One of my favourite business activities last year was running a face-to-face mastermind group for five utterly delightful women here in Perth. I’ve long been a fan of participating in mastermind groups, but this was the first time I ran one as a paid program and it was a huge success – and lots of fun for all of us, too!

What exactly is a mastermind group?

Good question! I have heard lots of people talk about them over the years (if you don’t listen to Amy Porterfield’s social media marketing podcast, you should, and she often praises masterminds) and I have been involved in mastermind groups myself.

The format of a mastermind group might vary, but basically, you need a group of people who meet up regularly (physically or online) to discuss their business, or an aspect of their business, and give each other advice and support. In the case of a paid mastermind like mine, I lead the group and don’t ask for advice or support for my own business – though I often refer to it as an example – and I also include training and consulting activities related to social media and blogging within the mastermind format.

Perth mastermind groups for small business owners, solopreneurs and creatives

 

If you work by yourself or in a small business, it can be lonely at times and it can be difficult to find people to talk to about various aspects of the work you’re doing. Masterminds give you connections and networking opportunities, and the chance to be in a room where people understand what the heck you’re talking about!

How do your Perth mastermind groups work?

The groups I facilitate have a maximum of five people, all of whom are either small business owners or creatives (writers, artists, etc) and have an online presence – usually a blog plus some social media platforms. We meet three times per school term (and not in school holidays) which works out at approximately every three weeks, for two hours at a time, at my home office in Duncraig in Perth’s northern suburbs.

At each meeting, I have an agenda which looks something like this:

  1. Homework follow-up! – I find out how the participants have gone with the task/s they set as objectives at the previous mastermind session.
  2. Training – I offer some training on a particular topic that the group has agreed they need or I think will be useful. This will always be somehow related to blogging and social media but can be varied depending on needs, for example: revising your site’s About page; optimising your LinkedIn profile; setting up an editorial calendar for Facebook; using scheduling tools; etc.
  3. Question time – each participant has time to ask one question of me or the group, which might be for advice or feedback or might be a more technical question. Generally the discussion works out to be useful for everyone, not just the asker!
  4. Goal setting – we revise our goals and our progress towards them (both across the whole year and from meeting to meeting) and I take note of the specific tasks the participants each want to achieve before our next meeting – this accountability is a really important aspect of mastermind groups.

Between meetings, we keep in touch in a private Facebook group where I’ll answer queries that arise and where participants can ask everyone for feedback.

Who should join a social media and blogging mastermind?

If you work on your own (especially in a creative industry) or run a small business, you will have a website, you should definitely have a blog as part of it (and if you don’t, talk to me!), and most likely you have some kind of social media presence, whether that’s just on Facebook or more broadly across platforms like Twitter, LinkedIn, Pinterest and Instagram. If that sounds like you, I’m sure this kind of mastermind would help out. It’s so hard to stay across all of that while you’re still trying to do the actual tasks of your work.

For many people, it’s the accountability of a mastermind group which is the most valuable part. If you follow happiness and habits researcher Gretchen Rubin you might have heard her categorisation of people into four tendencies – if you’re curious, try her quiz and find out which one you are – and if you are an Obliger (like me!) then you work way better with some external accountability, and a mastermind provides this beautifully.

Perth mastermind group for social media and blogging
My 2016 mastermind group hard at work

My 2016 mastermind group had a mix of mainly authors and artists and I asked them to complete this sentence for me:

For me, the most valuable part of being in a mastermind group is …

… the fluidity of ideas and inspiration from Amanda and other supportive people who have assisted me in developing my social media and blogging skills. I now feel confident in both. Being in a mastermind group grows you and it’s a lot of fun! (Linda Cull, author and artist)

… the accountability – and the ideas in areas I would never have thought of. Plus it’s such fun to meet with a group of people who really ‘get’ what you are trying to do, and who (gently) push you to try new things… I so appreciate Amanda and our group. (Clare Harris, author/publisher and ESL teacher)

… is the connection and meeting regularly with like minded people sharing ideas, generating new ideas, being accountable, and being supported and encouraged in a safe and inspiring environment. And having a laugh!! Amanda is a great mentor and facilitator. (Aggie Lim, sketch artist and blogger)

… the accountability as well as the support given by Amanda and the other members of the mastermind group. It has been such an encouraging and collaborative environment in which to ask questions and brainstorm ideas. (Melinda Tognini, author)

… that you get to hear ideas from other people that you wouldn’t have thought of by yourself. Two heads, or in this case, five heads, are better than one! (Louise Allan, author)

For more information on my mastermind groups:

Sound like something you’d like to know more about? Email me (amanda@amandakendle.com) and we can chat about it.

Blogging and social media workshops in Perth for August – November 2016

Calling all Perth people: ready to learn some new stuff?? I’m ready to teach it! The new program of social media and blogging workshops for the rest of 2016 is now here. If you took part in my annual survey by email you’ll notice a bunch of the workshops you wanted to see are included below, hopefully ready to solve some of the problems you’ve been having with promoting your blog or business on social media, as well as just simply getting your blog up and running regularly.

Blogging and social media workshops in Perth in 2016 with Amanda Kendle

For now the workshops are still taking place north of the river in Perth (at the Beach Boardroom in North Beach), but if you are south of the river and keen to attend workshops down there, do email me and let me know – if there’s enough interest I’ll set up a venue down there too.

All details are below: just click on the date/time links to get all the details and book tickets. Most of the workshops are two hours long and tickets are $45 + GST; the long-requested Pinterest workshop is three hours for $75 + GST (I know a bunch of you will be glad about finally getting Pinterest happening!). So without further ado, here they are:

Optimising your blog content: Make your blog posts pretty much perfect

Saturday 20th August 9.30am – 11.30am

OR Tuesday 18th October 9.30am – 11.30am

Content is king, right – so let’s figure out how to make your blog posts pretty much perfect. You will leave this workshop with a ready-to-go content plan and editorial calendar for your blog and a whole host of ways to make your blog posts better than the rest in terms of SEO, readability and scannability and unique blogging voice.

We will cover:

  • Creating a content plan for your blog and how to develop (and stick to) an editorial calendar
  • Including SEO research to ensure the quality and searchability of your blog post – good Search Engine Optimisation means more traffic
  • Refining your blogging “voice” and writing with your readers in mind
  • Ensuring each blog post you publish is scannable, useful and shareable
  • Optimising the images you use in your blog posts so they work for blog readers and social media users of all kinds

Getting Facebook to work for you and your business or blog

Saturday 29th October 9.30am – 11.30am

You might hear lots of people complain about how Facebook is always changing and it’s hard to reach your customers or readers. But flip that around: Faceobok is a massive database of people the world over, and a way to reach your people both for free and with really cost-effective advertising, and it’s worth using, and using well.

You’ll leave this workshop with a new appreciation for the power of Facebook, a concrete plan to make your Facebook posting efficient, understanding how Facebook groups work, too, and with a new understanding of Facebook advertising beyond hitting “boost post”.

We will cover:

  • Assessing what your target audience is doing on Facebook
  • Optimising your Facebook page by building a chatty, sharing community
  • Using an editorial calendar to batch and schedule your Facebook content for maximum efficiency
  • Looking at Facebook groups and whether establishing or participating in Facebook groups can help you out
  • A beginner’s guide to Facebook advertising with the Ads Manager and the Power Editor, using custom audiences and other sneaky and powerful stuff.

Newsletter and mailing list strategy for your business or blog

Tuesday 30th August, 9.30am – 11.30am

Did you know I once had to stop sending my Mailchimp newsletter out so frequently because it was generating too much business?

You will leave this workshop with a well-planned strategy for getting more people onto your mailing list, figuring out what to send them and knowing how to turn them into customers, clients or regular readers – whichever your goal.

We will cover:

  • Encouraging people to sign up to your newsletter mailing list, with a plan for creating opt-in bonus content as well as knowing where else to add sign up forms
  • Developing a content plan so that creating your newsletters is quick and easy
  • Planning a strategy to convert mailing list subscribers to people who pay for your products or services, or are regular blog readers and advocates

I will use MailChimp to demonstrate but the principles can be applied to any mailing list platform, and we’ll briefly cover the pros and cons of some of the other main platforms.

Using Pinterest to drive traffic to your blog or website

Saturday 29th October 12.30pm – 3.30pm

OR Tuesday 8th November 9.30am – 12.30pm

Pinterest sends an astonishing amount of traffic to my blog – and I want it to do the same for you, too. The beauty of Pinterest is that unlike other social media, Pinterest doesn’t rely on being social and is more like a visual search engine. You’ll leave this workshop with a real plan in place to use Pinterest to its full effect and gain a whole new bunch of visitors to your site.

We will cover:

  • How to optimise your Pinterest profile and get “rich pins” for your site
  • What Pinterest boards you should use
  • How to create images for your posts that will get the most attention on Pinterest
  • Developing an efficient pinning strategy to encourage the most repins and drive traffic to your site
  • The option of using scheduling tools like Tailwind to make Pinterest quick and easy for you

If you don’t yet have a Pinterest profile, choose a Business profile if you want to set one up before the workshop.

Blogging and social media workshops in 2016 with Amanda Kendle in Perth
Blogging and social media workshops in 2016 with Amanda Kendle in Perth

Talks at public libraries across Perth – blogging, social media and more

Back when I was a school girl (and I’m thinking particularly of Year 12 maths with Mrs Deeks), I got in trouble quite often for talking too much. (This won’t come as a particular surprise to anyone who’s met me, I suspect.)

These days, I get paid to talk! Oh, the irony. The strange part is I usually get paid to talk about stuff that was way off being invented back when I was at school, which in part makes me feel really old, and in part reminds me that blogging and social media are a most amazing invention which have changed so much about my world in a very, very short space of time. And that’s one of the main reasons why people want to hear me talk about them so often.

Amanda Kendle doing a library talk at Town of Victoria Park Library
With the audience at a talk at Victoria Park Library

My blogging and social media talks at libraries in Perth

Over the last four or five years, I have been lucky enough to be asked to speak at a dozen or so libraries across Perth. It’s a job I always enjoy, because libraries tend to attract people who are my kind of people – but they just don’t know that much about blogging or social media yet, and they want to.

The topics I’ve been asked to talk about are pretty wide-ranging (and have dipped into my interests in travel and fiction writing too, which is perfect for me), and a few of these have been:

 

Testimonials from my talks at Perth public libraries

Warning – a little piece of blowing-my-own-trumpet coming up here, mostly because I really want to collate all this lovely feedback in one spot. I think because I love doing these kind of talks they always turn out to be enjoyable for both me and the attendees and so people tell me warm fuzzy things like the following.

You were fab, approachable, laid-back, easy to talk to and of course really know your stuff. (Ripeka Hitaua, A/Library Program Supervisor, City of Gosnells)

 

Thank you for sharing your knowledge on social media, we are still receiving fantastic feedback from those who attended! (Hoi Ng, formerly E-Services Librarian, Town of Victoria Park Library)

 

Loved the interaction with the presenter.
Simple, short and interesting, informative overview which covered important key questions about blogging. (Participants at City of Gosnells talk)

 

Very good overview for an audience with varying skills!
Well presented and informative.
Excellent presentation. (Shire of Kalamunda talk)

 

If you’re from a Perth library and you’d like to book me for a talk, please feel free to email me – I’d love to help you out!

Past talks

Travel blogging talk with Amanda Kendle

 

Amanda Kendle - public talks at libraries in Perth

 

Blogging for a business: Case studies from design and education (and my lovely clients)

The world is starting to understand blogging.

Starting to, I emphasise. And all I really mean by this is that if someone asks me what I do and I mention blogging, most of the time they have a vague idea of what I mean. (Which is a vast improvement on the bewildered looks I’d get a few years ago.)

But most of the time the world is thinking of personal bloggers, journal-style blogs, maybe a travel or fashion blog they like to follow. The world hasn’t yet really begun to understand business blogging.

So what does it mean to blog for a business?

I’m glad you asked! There are heaps of benefits to setting up a blog as part of your small (or large) business’s website. To name but a few:

  • Search engines will find more reasons (more keywords!) to send people to your website
  • Your blog posts can help educate, inform and inspire your existing clients or customers
  • Your existing followers might want to share your blog posts with friends and family
  • You can use your blog posts for regular content on Facebook or any other social media platform
  • And it might even be a whole lot of fun!

But it’s all very well to give you a few bullet points and say go and blog – it’s probably more useful to give you some examples. The following two blogs are utterly different from each other, but they have both been clients of mine who I’ve helped get started on the blogging road.

Blogging for business - case studies in commercial interior design and education

Commercial interior design blog – with a real character!

The lovely Jenny at Bellfort Commercial Interior Design came to me having already figured out that a blog would be a good thing for their business (for most of those bullet points above, and particularly to help search engines find them above their competitors).

Blogging for business - Baxter on the Bellfort business blogLike many businesses with a few employees (or more), it’s harder to be “personal” when you blog, because who is this person? In Bellfort’s case, Jenny had the cool idea of having a character write the blog, a funny fellow named Baxter! (That’s him over on the left.)

He’s got his own special personality but he’s also very knowledgeable about commercial interior design, and he lends a bit of fun to the more serious topics, too.

Not every blog post is written by Baxter – there are monthly more generic “Latest News” blog posts, but they still have a friendly, casual tone; Bellfort also publishes regular Case Study posts of some of the jobs they’ve completed. Combined with some sensible keyword research, their blog is helping drive more traffic to their site and that turns into more work. You can have a look at the Bellfort blog yourself to see how Jenny manages it.

Private school blog – from the pen of a principal

The communications team at a local private school contacted me to get some blogging advice as well. They already had the idea in mind – to publish a monthly blog post from the principal (with some help from the communications team) with the aim of being an additional communication route to exisiting families, something that potential future families could look at too, and more ways for people to find their website, all at the same time (and the beauty of a business blog is it can do all of this and more!).

What I particularly like about this school blog (have a read of it here) is that it combines all my advice really nicely: it’s personalised, with some true-life stories from the principal’s own experiences, but it also has high quality, useful content for people to read, it has some sensible keywords to help the posts be found, and it has some great images and visuals to help make it readable, too.

Could your business have a blog?

I honestly think *any* business can have a blog – but obviously, some are easier to make into successful blogs than others. You have to think about a few factors, like:

  • Who your target readers are, and what they really want to read about that’s relevant to your business
  • How to make it interesting – sometimes to people who don’t know much about your area (for example, if my accountant had a blog, I wouldn’t want to read in-depth accounting-related posts)
  • What keywords or keyword phrases to target when writing each post – doing some research to figure out what search terms people use for problems your business can solve
  • How you can include some personalisation or stories or something that makes the blog something only you and your business can write – not just facts and figures that anybody could write about
  • Where you could source good images and visuals, because a blog can’t be just words these days

But in the end, there’s an angle for every business. If you look around and see that other businesses in your niche don’t have a blog yet, then that’s all the more reason to hurry up and start. Since the world is still pretty ignorant about business blogs, you can easily get a great first-mover advantage, so get blogging!

Join me for a Walking Mastermind in Perth

(Looking for current walks to book? Head to the Walking Masterminds page.)

Working for yourself has lots of positive sides, and my friend Aggie Lim and I have long joked about our “beach office”. I got to thinking about this – the benefits of being able to be outside for part of our day, not chained to our desk, experiencing the inspiration of nature, and having the freedom to decide how to set up our working day – along with the wonderful benefits of spending time with like-minded people – and decided that setting up some Walking Mastermind walks might just be something that could work out.

Walking Masterminds with Amanda Kendle - for blog post

What happens on a Walking Mastermind with Amanda?

We will meet at the specified time and place (which will vary) and split into groups of around three or four people (although we’ll all walk together, so this can be a bit fluid, as well!).

At each walk I’ll supply a small card with three questions on. After you’ve got to know your fellow walkers, the idea is you can discuss the three questions together, to hopefully learn some new ideas and share some of your own successes, too.

After the walk, I’ll email everyone who attended with some of the best ideas we heard, plus some resources and links to help you out.

The questions will be related to:

  • productivity – working for yourself, motivation, systems, organising and planning
  • blogging – how, why, what about, how to get readers, and more
  • social media – various platforms, tips and tricks, making time, getting motivated
  • small business/self-promotion – new ideas, networking, strategy
  • and other topics that arise within the groups that seem relevant!

Who are these Walking Mastermind walks suitable for?

A lot of the participants will be people who’ve met me through workshops and consulting sessions in the past, but we welcome anyone, especially:

  • Bloggers or anyone who uses a blog as part of their website
  • Small business owners who have some kind of online presence
  • Anyone using social media to promote their work
  • Writers/artists/creatives who need to promote their work online
  • And anyone else who wants to chat more about blogging, social media, business and more

(You can always email me if you want to check with me first.)

How can I join a Walking Mastermind?

Each walk has a fee of $10. This covers my time for organising and following-up, but also has the purpose of helping you commit to be there – it’s all too easy to let other tasks get in the way.

The currently available locations and times will always be published on the Walking Masterminds page, with links for booking via Eventbrite.

At the moment, nearly all locations will be north of the river but this might change in the future.

Researching keywords for those of us who don’t research keywords

SEO has always been something I’ve, well, kind of ignored.

(If you’ve ignored it so much you don’t know what it means: Search Engine Optimisation. In other words: how to publish blog posts that Google will send lots of search traffic to!)

Deciding to think more about SEO and researching keywords

Over the years, I’ve heard that the way to rank well in searches is more and more linked to quality content and less and less linked to gaming the system, so I’ve told myself I can afford to more-or-less ignore SEO and researching keywords. In the past, it has struck me as kind of boring.

BUT of course, there are sensible times when it pays to give it a bit more attention. I saw Sharon Gourlay’s talk on SEO at the recent TBEX conference in Bangkok (Sharon blogs about this kind of stuff at Digital Nomad Wannabe) and decided that I really should have a look at it for some of my posts.

Researching keywords to get traffic to make money!

Sharon’s talk was very much focused on using good SEO for posts that were trying to drive traffic to affiliate links (links to stuff people might buy, and the blogger can get a commission from).  I have a few posts on my travel blog which (while providing great information and a good service to my community) are also focused on getting affiliate income, so I sat up and listened.

Because we are (trying to) raise our son bilingually, I have a series of posts on German books for babies, German books for toddlers, German books for preschoolers … you can see how this series can continue! These posts have a lot of affiliate links through to Amazon and over the past few months the income they generate, although small, has begun to steadily increase. Sharon’s talk made me think about how much more this could increase if I was just a bit more deliberate about getting targeted traffic to these posts.

So I’m going to experiment a little and let you watch. If it works well, then you can try it too!

Tweaking keyword use on existing posts

So, this is the first part of my SEO-fiddling! The reason I wrote these posts on German books for kids in the first place is that I had trouble finding good information online for non-native speakers like me, and had some real hit and miss experiences with buying books from the German Amazon site. I guess because they are filling a need (I’m definitely not the only non-German married to a German who wants to buy German books for their kids to read), then the posts have already been getting me a lot of search traffic for the main search terms I had in mind (which is basically the titles from above – “German books for babies” etc – as this is exactly what I searched for to find the information.)

I already knew this from looking at Google Analytics and see which search terms people used to find my site, including:

  • German baby books
  • baby books in German
  • German baby stories
  • German books for very young children
  • German toddler books

But after this SEO talk I had a look at where my posts where actually ranking in Google. The easy way to start this, of course, is just to go to Google:

German books for preschoolers Google result - keyword research
Results for “German books for preschoolers” on Google search

So even this simple search taught me a lot. My “German books for babies” post ranked number one for that term, and it also ranked in the top ten for “German books for preschoolers”. But my German books for preschoolers post (or my toddlers one, for that matter) didn’t rank at all, yet. When I cross-referenced that nugget of info against what was actually being bought at Amazon, I realised that it was all the baby books, too.

All this made me quite optimistic, because (1) if my German books for babies post could rank so highly, the others probably could too with a bit of help and time and (2) if they did, and I could get triple or more the traffic, then perhaps I could triple the income coming in too. It’s not heaps, but triple of a bit is a bit more, and it all adds up over time.

Off to work: tweaking my SEO

One thing Sharon had said which made a lot of sense was that using more than just one keyword – in fact more like twenty – would help you get more search traffic. I guess that’s especially true these days when more people are using longer (more natural) search terms.

German books for kids keywordsI soon got to work. I used LongTail Pro to generate more keywords but I think you could use Google’s Keyword Planner just as effectively. After disregarding any search terms it generated which weren’t grammatical or couldn’t be worked naturally into the text, I edited my old posts to include more of these keywords. I don’t want the posts to sound unnatural in any way, but since they are largely informational (lots of lists of books) with just short anecdotes (about my son and his books) joining it all together, I found it relatively easy to use quite a few more keyword phrases.

I also plan to follow the advice I often give my students and create a “hub” post around German books for kids (and I can’t believe I didn’t think of this earlier), as the obvious “first” page to land on so that parents looking for German books for their children can easily see all the information at once before getting specific.

Testing out my keyword changes

And once all this is done, I need to wait a bit. (The patience part is not my favourite bit, but I’m told this is necessary – Google won’t notice what I do instantly!)

The image below is the current ranking (in the United States, since the majority of my traffic comes from there and it’s a bigger market) for my site for various search terms. I’ll come back to this in a few months and compare it again – let’s see if these SEO tweaks have helped out!

Rank check - researching keywords

Gobbledygook? Or making sense?

What do you know about SEO?

In my blogging courses, I usually teach students to do at least a bit of reverse-engineering – thinking about what search terms readers might type into Google if what they are looking for is answered by your blog post. It’s sometimes hard to think this way, but it is definitely worth it – you want people to find your posts, right?

Got SEO questions? I absolutely do not promise I can answer them … but I can try! Leave them in the comments or email me.

Bloggers’ Workshops for 2015 – all the details to keep your blog on track and network with fellow bloggers in Perth

This one’s for all my Perth (and near Perth) bloggers, because due to popular demand I’ve set up a series of Bloggers’ Workshops for 2015 so that you can all learn (or refresh) some important skills, meet new blogging friends (or see old ones again), and keep getting regular doses of input and inspiration so that your blogging goals stay well on track this year. Many of you who attended the “Get Your Blog Ready for 2015” workshop last year were asking for an opportunity like this, and of course, ask, and you will receive! (Well, sometimes, anyway!)

How will the Bloggers’ Workshops work?

Workshops will run on Thursday mornings in North Beach, Perth. I have planned out 11 different workshops (see all the topics below) and each session will run for an hour and a half. Approximately the first 45 minutes will cover training for the particular topic, and the second half will run like a mini-mastermind format where bloggers can get help and advice about both the topic we’ve talked about and any struggles they’re having with their blog.

You can sign up to individual workshops for $39 (via the Eventbrite links below), or you can buy a “five-pack” for $160 or a “ten-pack” for $300 – you can choose which five/ten sessions you want to attend (email me and I’ll invoice you then send a link to pick your sessions).

Everyone who joins any of the sessions will have access to my new Bloggers’ Workshop Facebook group where you’ll be able to stay in touch with your fellow bloggers (and me) for support and advice throughout the year. Maximum group size for each session will be 10 bloggers – 12 was a couple too many at our Beach Boardroom (North Beach) workshops last year.

What are the Bloggers’ Workshops topics and dates?

All the links here will take you through to the booking pages if you want to book an individual workshop or two – if you want to use the ten-pack option for $300, or the five-pack for $160, email me and I’ll invoice you, then send you a link to pick your 10 (or 5) workshops.

Workshop 1: Big picture social media strategy for your blog

Thursday 5th March (9.30-11am)

Everyone knows that using social media effectively is essential for promotion these days, but have you stopped, stepped back, and tried to create a big picture strategy for how it can work for you and your blog (without leaving you no time to blog, eat or sleep!)?

In the training half of this meet-up, we will cover:

  • A quick overview of which social media platform works best for what (including Facebook, Twitter, Pinterest, LinkedIn, Google+, Instagram)
  • An audit of what social media you’re using now, and what would actually work best for your audience
  • Setting sensible goals for your social media use and figuring out your over-arching strategy
  • Planning out your social media promotion for the next month

Workshop 2: Making the most of Facebook for your blog (pages and profiles)

Thursday 19th March (9.30-11am)

Facebook is THE social media platform because it has well over a billion users – chances are very high that your target readers are on Facebook. It’s true that Facebook pages have faced some challenges in recent times but it’s still possible to reach your readers if you’ve got a good strategy and great content.

In the training half of this meet-up, we will cover:

  • The pros and cons of both Facebook profiles and Facebook pages
  • How to set up your own Facebook page, in brief
  • Using your Facebook page insights to improve your reach
  • Identifying what kind of content works best (for you) on Facebook
  • Developing the best plan of attack for promoting your blog on Facebook

Workshop 3: Reader avatars, surveying your readers and building community

Thursday 23rd April (9.30-11am)

Every blogger wants to have more readers. But do you know who your current readers really are, and what kind of future readers you’re trying to attract?

In the training half of this meet-up, we will cover:

  • Ways to find out who your current readers are
  • Developing reader avatars – a profile of exactly who your readers are, or who you want them to be
  • Targeting your blog posts to your readers
  • How to turn individual readers into a community of readers

Workshop 4: Optimising images for your blog posts

Thursday 7th May (9.30-11am)

Gone are the days when beautiful words were enough to attract readers – today’s internet readers expect beautiful pictures as well. Images are also very useful for promoting your blog post on social media, as well as breaking up the text and making your blog post more readable.

In the training half of this meet-up, we will cover:

  • What kind of images would work well for your blog
  • Sources of images
  • How to use tools like Canva to create great images
  • Different strokes: tips on images for different social media platforms (especially Pinterest!)

Workshop 5: Sponsorship and advertising for your blog

Thursday 28th May 2015 (9.30-11am)

If your blog is more than a hobby, you’ve probably dabbled in sponsorship or advertising, or at least thought that you’d like to get some income for the many, many hours you’ve spent working on your blog. Fortunately, more and more brands are noticing just how influential bloggers can be, so the potential is really there.

In the training half of this meet-up, we will cover:

  • What forms of sponsorship, advertising or working with brands could work for your blog
  • Putting together a media kit (and making sure you’re keeping track of the right numbers)
  • Ways to approach a brand or company to work with your blog
  • How to be professional and successful on brand work


Workshop 6: Promoting old posts successfully – what’s old is new again

Thursday 11th June 2015 (9.30-11am)

Whether you’ve been blogging for just a year, or for ten years, you will have some old posts that didn’t get the attention they deserved at the time. Many bloggers don’t realise that these posts still have plenty of potential.

In the training half of this meet-up, we will cover

  • How to identify past posts that deserve a second chance
  • Options for reincarnating old posts – editing, adding images, republishing
  • Using social media to revive old posts (including scheduling – this will touch on tools such as Hootsuite)

Workshop 7: Writing better blog posts

Thursday 30th July 2015 (9.30-11am)

Writing for a blog is different from any other kind of writing, and since blogs are relatively new, a lot of bloggers struggle to find ways to write their posts so that their readers are clamouring to see them.

In the training half of this meet-up, we will cover:

  • The characteristics of a well-written blog post
  • Formatting issues – why good blog post writing includes headings and images 
  • How to find your blogging voice
  • Tips for writing a post that your readers will want to share

Workshop 8: LinkedIn for bloggers

Thursday 20th August 2015 (9.30-11am)

A lot of bloggers think LinkedIn is only useful if they’re looking for a new job. Not true! Making all kinds of connections on LinkedIn, promoting your blog, perhaps even blogging on the LinkedIn platform are all legitimate ways to help your blog grow.

In the training half of this meet-up, we will cover:

  • The basics a blogger should include on their LinkedIn profile
  • How to connect with the right people: readers, potential sponsors, guests and interviewees, and more
  • Using LinkedIn to promote your blog posts effectively
  • What LinkedIn’s native publishing platform is all about

Workshop 9: Using Twitter with your blog

Thursday 17th September 2015 (9.30-11am)

Twitter can be mystifying. It can also be fascinating! What’s more, you can definitely use Twitter to bring a multitude of benefits to your blog.

In the training half of this meet-up, we will cover

  • The basics of Twitter and some demystification
  • Using Twitter for networking and making contacts
  • Taking part in Twitter chats
  • Promoting your blog posts on Twitter

Workshop 10: Newsletters for your blog

Thursday 22nd October 2015 (9.30-11am)

Social media platforms are fabulous but things can change on them at any time. Getting the email addresses of your readers and being able to get an email right into their inbox is something you are more in control of. I’ll focus on using Mailchimp in this workshop but the principles apply to any mailing list platform.

In the training half of this meet-up, we will cover

  • The pros and pros of having a mailing list
  • How to get subscribers to your mailing list
  • Developing a calendar of content for your newsletters
  • Creating regular newsletters without giving up sleep

Workshop 11: Make 2016 your blog’s biggest year

Thursday 3rd December 2015 (9.30-11am) OR Saturday 5th December 2015 (10-11.30am)
Your blog won’t write itself … or promote itself, or get its own sponsors … it’s all up to you, the blogger! And the best way to make sure that 2016 is your blog’s biggest year ever is to have a really good think about how you can do that before the year hits.

In the training half of this meet-up, we will cover

  • Analysing how your blog performed in 2015
  • Using user audits to check the design and functionality of your blog
  • Setting some key goals for your blog for 2016
  • Brainstorming some completely new ideas and directions for your blog
  • Putting together a plan for 2016

FAQs

What kind of bloggers are these workshops suited to?
From beginners to intermediate bloggers, using WordPress, Blogger or something else, and blogging on any topic.

Do I need a laptop computer?
Ideally, yes. We can use the Wifi at the Beach Boardroom venue and there will be sections at each workshop where you’ll have a chance to do something hands on. It will often be the case that what we do works better on a laptop than on an iPad/tablet. If you want to borrow a laptop (PC), let me know as a I have a couple of spares.

Can I get a refund if I can’t get to the course?
Full refunds are available up to two weeks before the date of the course, but not after that, I’m afraid, due to venue booking restrictions. Refunds for the ten-pack will generally not be given but I’ll look at them on a case-by-case basis.

Got another question? Let me know and I’ll add the answer to the FAQ.


How masterminds and mentors made my 2014 WAY better (and why you should gather people around you, too)

For a couple of years now I’ve been listening to some of my favourite podcasters talk about the value of masterminds (Pat Flynn, Amy Porterfield and Natalie Sisson spring immediately to mind.). In fact pretty much everyone in the social media, solo-preneur or small business space goes on about how mastermind groups or accountability partners or mentors can make ALL the difference. I’m probably a bit slow but finally in 2014 I caught up with this idea and, not at all to my surprise, found it worked out SO well!

Setting up your own mastermind group

Of course, if you sit around waiting to be asked to be part of a mastermind group, you might be waiting a long time. (Or not. But if you haven’t been asked, do what I did.) I thought about a few people I knew who had a similar philosophy to me about running their solo business, and who I also knew had lots of motivation, great ideas of their own that would help me too, and were, of course, nice people who I would love to see more of. And then, with a bit of nervousness, I emailed them with the idea of forming a mastermind group.

Guess what? They said yes! So, since the beginning of 2014, I have had wonderfully inspiring monthly meetings with Natasha Lester and Anita Fredericks. We have a loose format to our meetings, which involves each of us reporting on what’s been going well for us during the past month, and what our goals are for the next month, and asking for help and advice.

I’m sure Natasha and Anita would agree that our little group has been super-helpful this year. I love that we are all in different areas – Natasha is a novelist and teaches writing, Anita is in health and wellness and makes a ripper chocolate (healthy-style – perfect!), and I oscillate between being a travel blogger and a social media and blogging trainer. I think it helps that we’re each interested in what the others do – I’m not sure I’d work well with a mastermind partner who sold machinery parts or something, for example! – but that we’re different enough to be able to offer alternative ideas and approaches.

Just having that “pressure” (in a good way) of our monthly meeting, knowing that I’ll be reporting back on what I have or haven’t done, is a great motivator in itself. Being able to get advice and opinions that I value – especially in the new online world, since many people I talk to barely know what I do! – is fabulous. And Anita’s chocolates are good too 🙂

How do you set up your own mastermind? It’s really as easy as asking. Obviously if you don’t yet know the kind of people who you would like to mastermind with (I was lucky – Natasha and Anita were both former clients who I’d followed long enough to realise they would be a perfect fit) then you need to get involved with some networking groups, either in person or on Facebook, and find some people who might be “your” people. It might not work out the first time (I was lucky), but keep trying and it will. There is now lots of information online about mastermind groups – last year I remember sharing this piece from Chris Ducker which helped us decide how to run ours. I’m lucky (I think) in that we can hold our mastermind face-to-face – I think it works better – but I know other people who do them online using Google Hangouts and they love that too.

Chatting with a mentor or accountability partner

The other great thing I started doing this year (which was not my clever idea but I’m so glad it happened) was to set up fortnightly chats with a fellow blogger with similar goals to me who also knew where I was coming from. I met Dannielle Cresp (of Style for a Happy Home) online first – I’m pretty sure it was on Twitter (am I right, Dannielle?) and then we met in person at the first Problogger I went to in 2013. Dannielle suggested we keep in touch with some Skype chats (she lives in Victoria) and that has turned into regular fortnightly catch ups. (And a face-to-face catch up on the Gold Coast at the 2014 Problogger, which was brilliant!)

Dannielle and I don’t have a specific format but we do talk a lot about our blogs and our work and try to set some accountability goals, stuff we’ll have achieved before the next time we talk. I usually speak to Dannielle on a day when I don’t generally book clients or workshops in so she’s my only human contact that working day, and that makes her very important! Additionally I think of her as something of a mentor because she knows lots of stuff I don’t – her technical skills with stuff like WordPress are way ahead of me, she has design skills, and of course she’s my Pinterest guru (her Practical Pinning course dramatically changed the readership of my blog this year!). She also loves strawberry milkshakes, just like me. Perfect or what?

Why you should gather fellow online-type people around you, too

Whatever brings you to read my blog, you are probably involved with something – be it blogging or social media or online business – that not many people know about. Most people in my “real world” every day life don’t have much of a handle on what I do … “you’re that web design person, aren’t you?” (totally no skill there, I’m afraid) or “you do something with websites and training, right?” It helps enormously to regularly meet up with people who DO get what you do. When an online-type friend says to me, “You won’t believe who just retweeted my blog post!” then I totally get it and celebrate with them.

On top of that, having to talk out loud, to people who understand, about your goals and dreams and hopes for your online work, well, this makes all the difference to how much you achieve. Writing down these plans is effective, but telling someone, and knowing you’ll see them in another month and want to tell them you actually did it, well that makes it WAY more effective.

If I could suggest one thing you could do to improve your online work, it would not be to post more blog posts, or to use Pinterest properly (although both of these would be good too!) – it would be to get some people together and see them regularly. Whether you find a mastermind group, a mentor, an accountability partner, or even just a fellow blogger to catch up with in person for a coffee so that you know someone who understands the basics of what you love doing, I say: DO IT!

Who can write the most blog posts on the way to Problogger? Perth bloggers can!

Last week, after a beautiful Tuesday evening meet up with a bunch of Perth bloggers who are heading off to the big Problogger event next week, my friend Jo and I were standing at an intersection in Leederville, watching the pedestrian light cycle through green about twenty times because we couldn’t stop talking.

Most of our chat was about our excitement about the pending Problogger experience although we did briefly complain that the plane trip(s) from Perth to the Gold Coast take a LONG time. But Jo and I are both pretty positive people, and when I mentioned that last year I wrote a crazy number of blog posts on my Problogger flights (yay for batching and no internet) we came up with the challenge:

Who can write the most blog posts on their way to Problogger?

Well, we Perth bloggers are definitely up for this challenge and have a big advantage of practically a whole day’s travel time in which to do it in. At least four of us are on the same flights and although we won’t sit together (hard to blog and talk, right) we will meet up in Sydney for a progress report.

But we’re prepared to find other non-Perth bloggers who can be even more productive than us, so we are issuing this challenge Australia-wide – make that worldwide – and we’re keen to hear just how many blog posts you can draft between your hometown and the Gold Coast.

If you’re going to be at Problogger this year, please feel free to take up our challenge – leave a comment here and tweet me (@amandakendle) with your progress report. The winner gets … lots of glory and a well-deserved blogging break thanks to getting a bunch of posts at least into a decent draft form!

PS: Do you know the Perth bloggers making the PERTH sign up the top of this post? You should! From left to right:

Happy blogging everyone!

Thoughts on blogging after nine years of my travel blog: why you should or shouldn’t start a blog

Last week my first blog love, my travel blog Not A Ballerina, turned nine. Yep, nine whole years have passed since I first sat down at my little desk in my flat in Germany and started a blogspot blog, not really having any clue about what it was all about, and even less clue that I’d still be doing it nine years later and that it would be starting to make an income. It was a big month for my little blog because apart from having a birthday, I also (finally!) had it moved from the Blogger platform to WordPress.

Back when I started, I hadn’t even heard of WordPress, yet know it’s the absolute platform of choice for serious bloggers, and I had been putting off this move for years. There are a bunch of things that I can do now that I couldn’t do in Blogger (although, to be fair, Blogger has become much more robust over the years I’ve been using it) and I knew that it was really time. The blog got to have a bit of a spring clean redesign at the same time and I’m super-grateful to Kelly Exeter at Swish Design for making the change so much less scary than I’d expected!

The new look of my travel blog, Not A Ballerina

Blogging has changed SO much in these last nine years. It was really just a hobby for pretty much everyone when I started, or at most a place to showcase your work or create a bit of a portfolio. Now it’s a whole profession. It’s amazing! It’s also one of the most exciting things I’ve ever had the chance to be involved in.

But of course, people still come along and ask me why they should start a blog. There are a lot of reasons to start one, but it sure isn’t for everyone. Here’s my take …

Why you SHOULD start a blog

  • You are crazily passionate about a particular topic (and it doesn’t matter if there are already heaps of blogs on your topic – in fact it’s probably a good sign)
  • You quite like writing. It’s easier if you LOVE to write, but not minding it at least is a good start.
  • You have some ideas for photos or other images you could use in a blog. These days a blog can rarely afford to be words alone. (PS: check out a site like Canva if you think you can’t make cool images.)
  • You have or can create a few spare hours a week at least. Blogging is a relatively time-consuming hobby. (On the plus side, it’s a relatively cheap hobby, so that’s something.)
  • You can sit down and write a list of at least 20 topics for individual blog posts without thinking too hard. 
  • You have a plan: if you’re hoping to turn a blog into a business, then you need to have a good think through before you start. Rather than, like me, blundering along for seven or eight years completely randomly before trying to be more strategic about it! (Better late than never, of course.)
  • And mainly: because you might really, really love blogging, get to meet lots of great people because of your blog, and have a true feeling of satisfaction and pleasure every single time you hit the Publish button.

Why you SHOULDN’T start a blog

  • You really hate writing. It is a real slog to write a blog (ha! that rhymes!) if the words part really doesn’t come easily to you at all.
  • Just because someone advises you that you need a blog to help your business. Yes, a blog will very likely help your business, but not if you just get it set up and then rarely post there. You have to really want to do it.
  • You want to write down heaps of stuff about your family and friends. This will end in disaster. Blogs are meant to be personal, yes, but that doesn’t give you a licence to divulge all the personal experiences of other people.
  • You think you can generate an income from a blog pretty much straight away and without too much hard work. You’re better off just buying lottery tickets!
  • You have no spare time at all.
  • You don’t even like using a computer very much.

Do you blog? Do you want to start one?

Bloggers: what do you think of my list? Knowing what you know now, would you still go back in time and start the same blog, or would you do things differently?
Non-bloggers: are you tempted? Do you have any questions about the blogging life?
Let me know in the comments!